Curriculum Intent
Our students will grasp concepts, ideas and learning in an up to date, relevant and real-life focused context. Students will be developing an understanding of their own capabilities and reflecting on self-improvement during their dynamic learning journey. Our students will be prepared for their next steps whether they progress onto higher Business courses or not, they will have a richer knowledge and understanding of the processes of Business and be ready to apply them. Our students will develop the key skills for employment; teamwork, leadership, communication, and organisation which will be prevalent throughout their learning experience. Our students will consider the ethical and environmental aspects of Business and will develop a roadmap of their own personal attitudes allowing them to participate in society as good citizens and employees/employers.
KS4, Year 10 & 11 Business Studies
To support all learners, including SEND, access content we focus on high quality teaching, alongside the use of a wide range of supportive resources including structured pre teaching, support decoding exam questions and modelling answers. We use exemplar material to help support students with their coursework and exam answers. We use retrieval questioning, to build student confidence and develop memory techniques to allow students to recall and understand the key exam content. Where exam arrangements are required in the form of readers, scribes and word processing, we work closely with relevant departments to ensure this provision is provided. Assignments may also be adapted giving extra instructions within OCR regulations, or breaking down tasks which can then be delivered in smaller ‘chunks’.
At KS4, the students follow the OCR Level 1/2 Cambridge National Certificate in Enterprise and Marketing course.
| Unit | GLH | Type | Marks | Details |
|---|
| Unit R067: Enterprise and marketing concepts | 48 | Exam | 80 | Topic Area 1: Characteristics, risk and reward for enterprise Topic Area 2: Market research to target a specific customer Topic Area 3: What makes a product financially viable Topic Area 4: Creating a marketing mix to support a product Topic Area 5: Factors to consider when starting up and running an enterprise |
| Unit R068: Design a business proposal | 36 | Controlled assessment | 60 | Topic Area 1: Market research Topic Area 2: How to identify a customer profile Topic Area 3: Develop a product proposal Topic Area 4: Review whether a business proposal is financially viable Topic Area 5: Review the likely success of the business proposal |
| Unit R069: Market and pitch a business proposal | 36 | Controlled assessment | 60 | Topic Area 1: Develop a brand identity to target a specific customer profile Topic Area 2: Create a promotional campaign for a brand and product Topic Area 3: Plan and pitch a proposal Topic Area 4: Review a brand proposal, promotional campaign and professional pitch |
Proposed structure to the course:
| | Term 1 | Term 2 | Term 3 | Term 4 | Term 5 | Term 6 |
|---|
| Year 10 | R068 – Design a business proposal | R069 – Market and pitch a business proposal |
| Year 11 | R069 – Market and pitch a business proposal | R067 – Enterprise and marketing concepts | |
Revision links
